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Seen on a tradeshow

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Lacroix dresses-up the 1664 Brew

Submitted by A-PP on Mon, 2012-09-17 19:54

To kick-off the September 2012 Tradeshow season and welcome the Parisians back from their August-long summer vacations, Kronenbourg has asked Christian Lacroix to dress-up its cans of 1664 beer.

The Lacroix-Brew turns out to be an excellent conversation starter during social gatherings, especially after a full day on Maison&Objet (M&O) in Paris.

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