Citroen

Submitted by admin on Sun, 2011-11-27 00:22

Citroen
Citroen

C42: CITROËN’s newly reopened showroom at 42 Champs-Elysées. Architect Manuelle Gautrand completes the first new construction on the Champs-Elysées in 32 years. The building, a technical prowess dressed in daring aesthetics, mirrors CITROËN’s philosophy, as explained by the architect: “the goal is for the interior to showcase the cars, and for the exteriors to explain the CITROËN brand.”

Indoors, the brand displays its iconic cars along a central mast with eight revolving circular levels. Spinning down around the mast, a Guggenheim-like exhibition-path starts at the top, where visitors first discover a magnificent view of Paris. A good enough reason to visit?...

Date of publication: 
1
March
2007