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Showrooms

Reinventing the Balmain Showroom

Submitted by admin on Mon, 2011-11-28 20:30

Balmain !  The name evokes style and fashion with a tradition, and memories of movie stars pop up: Marlene Dietrich, Katharine Hepburn, Brigitte Bardot, Sophia Loren... Actually, it seems that not so long ago, the elegant Parisian couture house prided itself of discretion, and was reluctant to generate any kind of buzz. This all changed in 2006, when Christophe Decarnin, the new Style Director, revamped the brand while keeping it true to its roots and giving it a “chic rocker” style. Decarnin’s effect seems to have had a strong impact on the celebrities in Hollywood. No wonder Avatar star Zoe Saldana often wears Balmain at the premieres of her movies, raising each time a roar of “ooh La La J’adore!” by star gazers.

Naturally, Decarnin had to do something about the historical showroom located on 44, rue François 1er, next to the Champs Elysées. To reflect the spirit of his “chic rocker” style, Decarnin found his alter ego in interior designer and architect Joseph Dirand. Not a surprise, as Dirand has received a lot of press for the Habita MTY, hotel in Monterrey he co-designed with architect Augustin Landa, and Wallpaper* distinguished the design team with the best New Hotel award in 2010. Today, appealing to a public beyond the Bling-Blings of Hollywood and the posh British journalists, the “chic rocker” style is making a hit in the conservative valeys of the Berkshires. Dirand has been invited to decorate Teddy Wharton’s Bathroom at The Mount’s 2011 Showcase of French Design.

On rue François 1er, the Decarnin-Dirand team have designed an interior meant to evoke both the spirit of a traditional Parisian interior combined with Decarnin’s “chic rocker” style. The look is clean, yet traditional. Plaster moldings replicate design elements found on the façades of the city’s monuments. Those moldings evoke the elegance of Paris’ streets and of its interiors. A slick coat of shiny white paint on the walls and ceilings plus the bleached oak parquet, give it an overall contemporary, cutting-edge feel. In addition, furniture by masters of the 40s -Gilbert Poillerat, André Arbus, Jean Royère- have been mixed in with Dirand’s own creations. Manufacturers invited on the project where handpicked. POUENAT Ferronnier was selected to manufacture the metal work: furniture, lighting and architectural elements. Among the most spectacular are the stair case and the entrance. POUENAT Ferronnier will be presenting its creations at « Maison France » in New York City at the Felissimo Design House on 56th Street from the 21st to the 25th of June.

Photos by Régis d'Hauteville

Date of publication: 
1
June
2010

Dior

Submitted by admin on Sun, 2011-11-27 00:42

The flagship store’s lobby at avenue Montaigne was just recently completed, as part of an entire renovation for DIOR’s 60th anniversary. In the centre, Peter Marino, who redesigned the store, installed collector items: Gingko benches by Claude Lalanne, as a reminder of Christian Dior’s love for art. Around the lobby, on the walls, DIOR’s accessories are showcased in shelves dressed in silver-gilded paper manufactured by ULGADOR.

A hot item, the paper was also used to decorate the runway set at the DIOR ready-to-wear fashion show at the Ephemeral Gallery in the Tuileries gardens in Paris. ULGADOR uses SHIRALY to promote itself in America, and has recently been awarded the label: “Entreprise du Patrimoine Vivant” for its commitment to quality manufacturing.

Date of publication: 
1
March
2008

Citroen

Submitted by admin on Sun, 2011-11-27 00:22

C42: CITROËN’s newly reopened showroom at 42 Champs-Elysées. Architect Manuelle Gautrand completes the first new construction on the Champs-Elysées in 32 years. The building, a technical prowess dressed in daring aesthetics, mirrors CITROËN’s philosophy, as explained by the architect: “the goal is for the interior to showcase the cars, and for the exteriors to explain the CITROËN brand.”

Indoors, the brand displays its iconic cars along a central mast with eight revolving circular levels. Spinning down around the mast, a Guggenheim-like exhibition-path starts at the top, where visitors first discover a magnificent view of Paris. A good enough reason to visit?...

Date of publication: 
1
March
2007

Van Cleef & Arpels

Submitted by admin on Sun, 2011-11-27 00:03

Van Cleef & Arpels asked designer Patrick Jouin to redesign its 101 year old historical showroom, located at Place Vendôme in Paris. His challenge was to preserve and enhance the sense of Parisian elegance associated with the brand.

Patrick Jouin’s most significant actions are the extension of the 18th century wooden panels with contemporary arabesques and art deco-style silver roses, and in the center of the room, the addition of a giant Murano chandelier made of glass balls.

Date of publication: 
1
May
2007

Fauchon

Submitted by admin on Sat, 2011-11-26 23:55

Fauchon recently inaugurated its new concept designed by architect Christian Biecher, in the 23,700 sq feet Paris flagship gourmet-bakery, located at Place de la Madeleine.

This all-gold interior can be discovered sitting at the 263 feet long counter while biting into the gold crust of a freshly baked baguette or croissant.

Date of publication: 
1
May
2007

Hermes

Submitted by admin on Sat, 2011-11-26 23:15

On October 23, Hermès reopened its Paris flagship store. It took a full year to expand the 1880s store by over 3,000 sq feet.  Celebrated in fanfare, the reopening ceremony hosted special guests from the fashion and art world, including such big-names as Jean Paul GAULTIER, Jean Paul GOUDE, Angelin PRELJOCAJ, Valérie MREJEN… and architect Didier FAUSTINO

Date of publication: 
1
October
2007
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